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Understanding Embedded Integration: A Beginner’s Guide

As a SaaS company, it is inevitable that you’ll regularly encounter integration requests from both existing clients and potential customers. API integrations with your product and your customers’ tech infrastructure have transitioned from optional extras to essential features that customers anticipate. However, the challenge lies in finding solutions when you lack the resources to facilitate these integrations. In this blog post, we’ll explore the comprehensive role of embedded solutions in addressing this challenge, covering everything from the what to why to the how.

What is embedded integration?

Embedded integration refers to the seamless incorporation of integration capabilities directly within a software application or platform, allowing users to connect their data and workflows without leaving their familiar environment. Unlike traditional integration methods where users must rely on external tools or services, embedded integration brings the power of connectivity directly to the user’s fingertips.

Embedded integration represents a strategic approach for software providers to differentiate their offerings, deliver added value to customers, and foster long-term success in an increasingly interconnected digital landscape.

How does embedded integration work?

On average, mid-market businesses employ approximately 137 applications. The seamless communication between these applications is essential to provide users with the necessary data access, insights, and workflow automation required for modern business operations.

Now the important question that arises is, how do these embedded integrations work?

Embedded integration works by incorporating integration capabilities directly into an application or platform, rather than relying on external tools or middleware. This approach allows users to connect disparate systems and applications seamlessly within their existing workflows, without needing to switch between different interfaces or environments.

Typically, embedded integration solutions offer a range of pre-built connectors or APIs that facilitate communication between different systems. Users can configure these integrations through a user-friendly interface, specifying the data mappings, transformations, and synchronization rules as needed.

By embedding integration functionality directly into their products, vendors can provide customers with a seamless and unified experience, eliminating the need for complex custom integrations or external middleware. This approach also enables faster time-to-value for users, as they can quickly set up and manage integrations within familiar environments.

Benefits of using embedded integration

Market Research Future (MRFR) has released a comprehensive research report on the “Global Integration Platform as a Service (IPaaS) Market,” covering data from 2022 to 2030. The market is projected to achieve a compound annual growth rate (CAGR) of 35.20% between 2022 and 2030.

The annual growth rate is supposed to grow at this rate for a reason, isn’t it?

Benefits of partnering with other Integration Platform as a Service (iPaaS) providers to sell to clients include:

1. Expanded Service Offerings:
Partnering with other iPaaS providers allows organizations to offer a wider range of integration solutions to their clients, catering to diverse needs and requirements.

2. Access to Expertise:
Collaborating with established iPaaS providers grants organizations access to specialized expertise and knowledge in integration technologies and strategies, enhancing their capabilities to address client challenges effectively.

3. Enhanced Value Proposition:
By offering comprehensive embedded iPaaS solutions through partnerships, organizations can present a more compelling value proposition to clients, demonstrating their commitment to delivering end-to-end integration solutions.

4. Competitive Advantage:
Partnering with iPaaS providers strengthens an organization’s competitive position in the market, enabling them to differentiate themselves from competitors and win more business opportunities.

5. Revenue Opportunities:
Collaborating with iPaaS providers opens up new revenue streams for organizations through commissions, referral fees, or revenue-sharing arrangements, contributing to overall business growth and profitability.

Embedded Integration Platforms- Who Needs Them?

An Embedded integration platform is beneficial for various stakeholders, including:

1. SaaS Companies:
SaaS companies can embed integration capabilities into their platforms to enhance their product offerings, attract more customers, and increase user retention by providing seamless connectivity with other applications and systems.

2. Enterprises:
Enterprises that rely on multiple software applications and systems can benefit from embedded integration to streamline their workflows, improve data visibility, and enhance productivity across departments.

3. Software Developers:
Developers building custom applications or solutions for clients can leverage embedded integration to incorporate pre-built connectors and APIs, reducing development time and costs while offering robust integration functionality.

4. System Integrators:
System integrators can utilize embedded integration to build scalable and customizable solutions for clients, integrating disparate systems and applications to meet specific business requirements effectively.

5. Independent Software Vendors (ISVs):
ISVs can integrate their applications with other software platforms or marketplaces using embedded integration, expanding their reach, increasing market penetration, and delivering more value to customers.

6. MSPs:
MSPs can enhance their service portfolios by offering embedded integration solutions to clients, enabling seamless connectivity between disparate systems and applications within their managed environments.

Wrap up- Choosing the right partner

Given the numerous advantages of embedded integration discussed earlier, it’s crucial for your organization to select the right partner. 200 OK offers an excellent opportunity for an OEM partnership tailored to your preferences. Interested in learning more? Check out our OEM partnership program today!


Embedded iPaaS (Integration Platform as a Service) refers to the integration of iPaaS capabilities directly within software applications, enabling seamless connectivity and automation of workflows without the need for users to leave their usual operating environments. Unlike traditional iPaaS, which operates as a standalone platform, embedded iPaaS provides a more integrated experience by incorporating the tools for connecting disparate systems and applications right within the user interface of the host application.
iPaaS (Integration Platform as a Service) is a cloud-based solution that offers a suite of tools to connect, coordinate, and manage various business applications and data flows across different environments. Embedded iPaaS, on the other hand, integrates these capabilities directly into a software application or platform, allowing users to connect data and workflows seamlessly within their familiar environment. While iPaaS is used as a standalone integration platform for comprehensive data and application integration, embedded iPaaS empowers software providers to offer native, no-code integration features directly to their end users, providing a more unified and efficient user experience.
The primary benefits include expanded service offerings through a wider range of integration solutions, access to specialized expertise, an enhanced value proposition by offering comprehensive solutions, a competitive advantage in the market, and new revenue opportunities through partnerships with other integration platforms.
Various stakeholders benefit, including SaaS companies, enterprises, software developers, system integrators, ISVs (Independent Software Vendors), and MSPs (Managed Service Providers). Each can enhance their products, streamline workflows, and offer more robust services by utilizing embedded integration.

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200 OK is an advanced integration connector specifically designed for developers, admins, and smart business people to connect Salesforce with external cloud-based solutions and APIs without coding.

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